- Marketing
- Customer Engagement
- Marketing Analytics
- Marketing Strategy and Techniques
- Email Marketing
- Goal Setting
- Customer experience strategy (CX)
- Search Engine Optimization
- Search Engine Marketing
- Target Audience
- Branding
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by James Ngugi Giathi
January 14, 2025
12 hours (approximately)
James Ngugi Giathi's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
