Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Bérénice Jouaffre
May 15, 2023
11 hours (approximately)
Bérénice Jouaffre's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Planning
- Category: Brand Management
- Category: Brand Strategy
- Category: Media Planning
- Category: Marketing Budgets
- Category: Communication Planning
- Category: Marketing Management
- Category: Brand Marketing
- Category: Integrated Marketing Communications
- Category: Marketing Psychology
- Category: Advertising
- Category: Advertising Campaigns
