Measure and Optimize Social Media Marketing Campaigns
Completed by Valentina Buzzo
September 2, 2022
12 hours (approximately)
Valentina Buzzo's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Communication
- Category: A/B Testing
- Category: Presentations
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Digital Advertising
- Category: Marketing Budgets
- Category: Key Performance Indicators (KPIs)
- Category: Data Analysis
- Category: Social Media Marketing
- Category: Data Presentation
- Category: Return On Investment
