AI Business - Generative AI Concepts and Techniques
Completed by Mayeul de la Rue du Can
October 27, 2026
1 hours (approximately)
Mayeul de la Rue du Can's account is verified. Coursera certifies their successful completion of AI Business - Generative AI Concepts and Techniques
What you will learn
Apply prompt engineering principles to get reliable, on-brand output from generative AI tools
Identify when token limits or context window constraints are affecting generative AI performance
Recognize when retrieval-augmented generation (RAG) or fine-tuning is the right adaptation technique for a specific business need
Skills you will gain
- Category: Innovation
- Category: Prompt Engineering
- Category: Technology Strategies
- Category: Business Strategy
- Category: Artificial Intelligence
- Category: Strategic Decision-Making
- Category: Data-Driven Decision-Making
- Category: Business Transformation
- Category: Digital Transformation
- Category: Generative AI
- Category: Large Language Modeling
- Category: Amazon Web Services
