- Digital Advertising
- Social Media Campaigns
- Digital Marketing
- Customer Engagement
- Social Media Management
- Content Creation
- Social Media Marketing
- Marketing Analytics
- Target Audience
- Social Media Strategy
- Brand Awareness
From Likes to Leads: Interact with Customers Online
Completed by Melanie Baartman
January 23, 2023
21 hours (approximately)
Melanie Baartman's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
