Measure and Optimize Social Media Marketing Campaigns
Completed by ANTHONY CLAUDE LECAT
February 22, 2021
12 hours (approximately)
ANTHONY CLAUDE LECAT 's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Performance marketing
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Digital Marketing
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Advertising Campaigns
- Category: Campaign Management
- Category: Marketing Effectiveness
