Attract and Engage Customers with Digital Marketing
Completed by ISABEL MOSLEY
July 11, 2026
14 hours (approximately)
ISABEL MOSLEY's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
