Introduction to Digital Advertising
Completed by GASTON ORLANDO FRAUSTO RAMIREZ
September 20, 2024
7 hours (approximately)
GASTON ORLANDO FRAUSTO RAMIREZ's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Digital Advertising
- Category: Online Advertising
- Category: Consumer Behaviour
- Category: Paid media
- Category: Digital Marketing
- Category: Augmented Reality
- Category: Data Ethics
- Category: Advertising Campaigns
- Category: Marketing
- Category: Performance marketing
- Category: Advertising
- Category: Pay Per Click Advertising
