From Likes to Leads: Interact with Customers Online
Completed by Maria Gellica Alexis David
September 26, 2023
20 hours (approximately)
Maria Gellica Alexis David's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Social Media Strategy
- Category: Content Creation
- Category: Content Scheduling
- Category: Paid media
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Social Media Content
- Category: Content Performance Analysis
- Category: Brand Awareness
