Data Analytics Methods for Marketing
Completed by Suvam Datta
April 6, 2023
12 hours (approximately)
Suvam Datta's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Data Analysis
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: A/B Testing
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
