Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by SHIVANG PURI
May 14, 2020
18 hours (approximately)
SHIVANG PURI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Communication Strategies
- Category: MarTech
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: AI Personalization
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: Digital Marketing Tools
- Category: Strategic Communication
- Category: Marketing Communications
- Category: Journey Mapping
