- Consumer Behaviour
- Market Research
- Customer Analysis
- Cost Accounting
- Sales
- Price Negotiation
- Strategic Marketing
- Revenue Management
- Market Dynamics
- Marketing Psychology
- Customer Insights
- Business Marketing
Pricing Strategy
Completed by Mauro Nahuel Presentado Silva
October 14, 2023
13 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
