Pricing Strategy
Completed by Alejandra González-Urquiza
January 14, 2021
12 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Cost Accounting
- Category: Competitive Analysis
- Category: Marketing Psychology
- Category: Profit and Loss (P&L) Management
- Category: Revenue Management
- Category: Market Dynamics
- Category: Customer Insights
- Category: Strategic Marketing
- Category: Market Data
- Category: Market Research
