Advanced Google Analytics 4: Optimization and Attribution
Completed by Ethan Cobbe
October 15, 2026
15 hours (approximately)
Ethan Cobbe's account is verified. Coursera certifies their successful completion of Advanced Google Analytics 4: Optimization and Attribution
What you will learn
Build automated marketing dashboards using GA4 and Looker Studio
Create predictive audiences and AI-driven personalization strategies
Analyse multi-touch attribution models to optimize campaign budgets
Develop AI-powered marketing analytics workflows for campaign insights
Skills you will gain
- Category: Google Ads
- Category: Google Analytics
- Category: Dashboard
- Category: Marketing Analytics
- Category: Dashboard Creation
- Category: Marketing Budgets
- Category: Data Integrity
- Category: Data Storytelling
- Category: Return On Investment
- Category: Marketing Channel
- Category: Presentations
- Category: Personalized Campaigns
