Attract and Engage Customers with Digital Marketing
Completed by Aditi Rai
January 9, 2024
14 hours (approximately)
Aditi Rai's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Persona Development
- Category: Marketing Strategies
- Category: Google Ads
- Category: Advertising
- Category: Digital Marketing
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Keyword Research
- Category: Web Analytics
