- Web Analytics and SEO
- Bidding
- Keyword Research
- Key Performance Indicators (KPIs)
- Consumer Behaviour
- Advertising
- Analysis
- Digital Advertising
- Google Ads
- Marketing Automation
- Automation
- Paid media
Search and Display Advertising
Completed by Loveh Lolah Peixe Lemos Loveh Lolah
March 25, 2021
7 hours (approximately)
Loveh Lolah Peixe Lemos Loveh Lolah's account is verified. Coursera certifies their successful completion of Search and Display Advertising
What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Skills you will gain
