Attract and Engage Customers with Digital Marketing
Completed by Sifa Cakarer
July 4, 2025
14 hours (approximately)
Sifa Cakarer's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
