- Advertising
- Search Engine Marketing
- Marketing
- Web Analytics and SEO
- Pay Per Click Advertising
- Customer Engagement
- Target Audience
- Search Engine Optimization
- Marketing Strategies
- Digital Marketing
- Keyword Research
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Fenglan Peng
August 16, 2024
14 hours (approximately)
Fenglan Peng's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
