Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MIRCEA ANTON DUMITRESCU BADEA
November 25, 2020
18 hours (approximately)
MIRCEA ANTON DUMITRESCU BADEA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: Marketing Strategies
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Strategic Communication
- Category: Media and Communications
- Category: AI Personalization
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: MarTech
