- Target Audience
- Social Media Marketing
- Social Media Management
- Customer Engagement
- Content Creation
- Digital Advertising
- Brand Awareness
- Social Media Strategy
- Marketing Analytics
- Social Media Campaigns
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by TOLULOPE OLURANTI UWHUBETINE
July 1, 2022
21 hours (approximately)
TOLULOPE OLURANTI UWHUBETINE's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
