Measure and Optimize Social Media Marketing Campaigns
Completed by Simran Sindhu
November 8, 2023
12 hours (approximately)
Simran Sindhu's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Advertising Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Performance Reporting
- Category: Campaign Management
- Category: Facebook
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Effectiveness
