Data Analytics Methods for Marketing
Completed by Lucas Betiol dos Santos
August 9, 2026
12 hours (approximately)
Lucas Betiol dos Santos's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Regression Analysis
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Customer Analysis
