From Likes to Leads: Interact with Customers Online
Completed by RAUL EMILIAN RUS
October 3, 2025
20 hours (approximately)
RAUL EMILIAN RUS's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Digital Advertising
- Category: Content Creation
- Category: Customer Engagement
- Category: Content Performance Analysis
- Category: Paid media
- Category: Brand Management
- Category: Social Media Management
- Category: Advertising Campaigns
- Category: Content Scheduling
