- Communication Planning
- Marketing Strategy and Techniques
- Brand Loyalty
- Brand Awareness
- Integrated Marketing Communications
- Consumer Behaviour
- Campaign Management
- Brand Strategy
- Marketing Budgets
- Marketing Communications
- Marketing Management
- Brand Marketing
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Ludovica Baudo
August 21, 2023
10 hours (approximately)
Ludovica Baudo's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
