Global Marketing: Cultural Frameworks
Completed by Dhruvi Ganatra
March 3, 2024
14 hours (approximately)
Dhruvi Ganatra's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Brand Management
- Category: Intercultural Competence
- Category: Diversity Marketing
- Category: Diversity Awareness
- Category: Human Resource Management
- Category: Cultural Sensitivity
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Culture Transformation
- Category: Organizational Structure
- Category: Culture
- Category: Cultural Diversity
