- Strategic Marketing
- Business Strategy
- Branding
- Plan Execution
- Marketing Management
- Target Audience
- Brand Strategy
- Brand Management
- Brand Loyalty
- B2B Sales
- Market Share
- Product Lining
Introduction to Strategic Brand Management
Completed by Sana Shinde
January 17, 2025
16 hours (approximately)
Sana Shinde's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
