- Communication Strategies
- Target Audience
- Paid media
- Campaign Management
- Media Strategy
- Advertising Campaigns
- Owned Media
- Shared Media
- Marketing Communications
- Strategic Communication
- Business Strategy
- Earned Media
Integrated and Strategic Communication Campaigns
Completed by Saskia Elsya Ayudhia
September 2, 2024
6 hours (approximately)
Saskia Elsya Ayudhia's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
