Integrated and Strategic Communication Campaigns
Completed by Saskia Elsya Ayudhia
September 2, 2024
6 hours (approximately)
Saskia Elsya Ayudhia's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Public Relations
- Category: Campaign Planning
- Category: Earned Media
- Category: Media Planning
- Category: Target Market
- Category: Target Audience
- Category: Communication Strategies
- Category: Business Strategy
- Category: Advertising Campaigns
- Category: Media Strategy
- Category: Communication Planning
- Category: Media and Communications
