Attract and Engage Customers with Digital Marketing
Completed by Magdalena van der Walt
August 3, 2023
14 hours (approximately)
Magdalena van der Walt's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Customer Analysis
- Category: Keyword Research
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Google Ads
