Integrated and Strategic Communication Campaigns
Completed by Tatiana Larissa Agostinho Daniel
May 6, 2024
6 hours (approximately)
Tatiana Larissa Agostinho Daniel's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Marketing Communications
- Category: Earned Media
- Category: Corporate Communications
- Category: Shared Media
- Category: Media Strategy
- Category: Communication Planning
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Owned Media
- Category: Communication Strategies
- Category: Business Strategy
- Category: Paid media
