Assess for Success: Marketing Analytics and Measurement
Completed by Santosh Sreeram Naidu Peela
March 18, 2023
18 hours (approximately)
Santosh Sreeram Naidu Peela's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Digital Marketing
- Category: Google Ads
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Data Presentation
