Brand and Product Management
Completed by DHAKSHANA SHANMUGASUNDARAM
September 29, 2024
10 hours (approximately)
DHAKSHANA SHANMUGASUNDARAM's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Design and Product
- Category: Journey Mapping
- Category: Demand Planning
- Category: New Product Development
- Category: Branding
- Category: Internal Communications
- Category: Employee Engagement
- Category: Product Planning
- Category: Brand Strategy
- Category: Portfolio Management
- Category: Competitive Analysis
