- Target Audience
- Customer Engagement
- Social Media Management
- Social Media Campaigns
- Brand Awareness
- Content Creation
- Social Media Marketing
- Digital Advertising
- Marketing Analytics
- Digital Marketing
- Social Media Strategy
From Likes to Leads: Interact with Customers Online
Completed by Hong Jie Pua
March 13, 2024
21 hours (approximately)
Hong Jie Pua's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
