Foundations of Digital Marketing and E-commerce
Completed by bianca alves de souza
April 4, 2023
12 hours (approximately)
bianca alves de souza's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Analytics
- Category: Search Engine Marketing
- Category: Branding
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Data Storytelling
- Category: E-Commerce
