Foundations of Digital Marketing and E-commerce
Completed by Viktoria Lykke Bjerre Jensen
August 10, 2023
12 hours (approximately)
Viktoria Lykke Bjerre Jensen's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Performance marketing
- Category: Email Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Web Analytics and SEO
- Category: Performance Metric
- Category: Branding
