Integrated and Strategic Communication Campaigns
Completed by Nidal Younis Damati
February 12, 2025
6 hours (approximately)
Nidal Younis Damati's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Brand Strategy
- Category: Business Strategy
- Category: Stakeholder Communications
- Category: Corporate Communications
- Category: Media Strategy
- Category: Advertising Campaigns
- Category: Communication Planning
- Category: Public Relations
- Category: Integrated Marketing Communications
- Category: Communication Strategies
- Category: Promotional Strategies
- Category: Target Market
