Foundations of Digital Marketing and E-commerce
Completed by BERNHARD FRANZ GROẞE AUSTING
June 30, 2026
12 hours (approximately)
BERNHARD FRANZ GROẞE AUSTING's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Performance Metric
- Category: Branding
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Data Storytelling
