Attract and Engage Customers with Digital Marketing
Completed by Vadim Kazakov
February 22, 2024
14 hours (approximately)
Vadim Kazakov's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Web Analytics
- Category: Google Ads
- Category: Marketing
- Category: Customer Engagement
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Advertising
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Persona Development
