- A/B Testing
- Marketing Analytics
- Business Metrics
- Advertising Campaigns
- Marketing Effectiveness
- Marketing Budgets
- Return On Investment
- Digital Advertising
- Presentations
- Key Performance Indicators (KPIs)
- Social Media Marketing
- Campaign Management
Measure and Optimize Social Media Marketing Campaigns
Completed by Valentina Obregón
July 20, 2024
12 hours (approximately)
Valentina Obregón's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
