Measure and Optimize Social Media Marketing Campaigns
Completed by NIROSH DE SILVA
August 5, 2026
12 hours (approximately)
NIROSH DE SILVA's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Performance Reporting
