Attract and Engage Customers with Digital Marketing
Completed by PHILIP KOHLER
June 19, 2022
14 hours (approximately)
PHILIP KOHLER's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Web Analytics
- Category: Marketing
- Category: Marketing Strategies
- Category: Advertising
- Category: Customer Engagement
- Category: Pay Per Click Advertising
- Category: Persona Development
- Category: Keyword Research
- Category: Digital Marketing
- Category: Google Ads
- Category: Target Audience
