Foundations of Digital Marketing and E-commerce
Completed by Thi Ha Giang Luu
July 31, 2023
12 hours (approximately)
Thi Ha Giang Luu's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: E-Commerce
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Data Storytelling
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Branding
