- Prompt engineering
- Email Marketing
- Marketing Strategies
- Customer Relationship Management (CRM) Software
- Key Performance Indicators (KPIs)
- Marketing Analytics
- Lead Generation
- Email Automation
- Customer Engagement
- HubSpot CRM
- ChatGPT
- Dashboard
Marketing Automation with AI and HubSpot: Plan to Execution
Completed by Matthew Martelli
April 12, 2025
2 hours (approximately)
Matthew Martelli's account is verified. Coursera certifies their successful completion of Marketing Automation with AI and HubSpot: Plan to Execution
What you will learn
Develop effective ChatGPT prompts for the creation of a marketing automation strategy.
Design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch.
Create a campaign performance dashboard to visualise marketing automation performance.
Skills you will gain
