Working with the Media
Completed by WED AYAD MASFER ALSHLAWI WED AYAD MASFER ALSHLAWI
October 29, 2024
9 hours (approximately)
WED AYAD MASFER ALSHLAWI WED AYAD MASFER ALSHLAWI's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Communication Planning
- Category: Public Relations
- Category: Media Strategy
- Category: Branding
- Category: Digital Media Strategy
