Attract and Engage Customers with Digital Marketing
Completed by Ritosubhra Mukherjee
April 28, 2025
14 hours (approximately)
Ritosubhra Mukherjee's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Persona Development
- Category: Target Audience
- Category: Digital Marketing
- Category: Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Marketing
- Category: Google Ads
- Category: Pay Per Click Advertising
