From Likes to Leads: Interact with Customers Online
Completed by PEDRO GONZALEZ MARTINEZ
October 29, 2024
20 hours (approximately)
PEDRO GONZALEZ MARTINEZ's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Campaigns
- Category: Social Media Marketing
- Category: Paid media
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Brand Management
- Category: Social Media Management
- Category: Digital Advertising
- Category: Brand Awareness
- Category: Social Media Strategy
- Category: Customer Engagement
- Category: Drive Engagement

