- Online Advertising
- Data-Driven Decision-Making
- Branding
- Keyword Research
- Content Performance Analysis
- E-Commerce
- Business Metrics
- Search Engine Optimization
- Marketing Strategy and Techniques
- Search Engine Marketing
- Customer experience strategy (CX)
- Performance Measurement
Foundations of Digital Marketing and E-commerce
Completed by Xinyi Cao
April 20, 2024
12 hours (approximately)
Xinyi Cao's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
