- Data Storytelling
- Search Engine Marketing
- Marketing Analytics
- Customer experience strategy (CX)
- Digital Marketing
- Branding
- Performance Measurement
- Target Audience
- E-Commerce
- Search Engine Optimization
- Social Media Marketing
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by Aireen Dayson Lui
June 12, 2022
12 hours (approximately)
Aireen Dayson Lui's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
