- Performance Measurement
- Email Marketing
- Customer Engagement
- Social Media Marketing
- Marketing Strategy and Techniques
- Customer experience strategy (CX)
- Goal Setting
- Digital Marketing
- Data Storytelling
- Marketing
- Target Audience
- Content Performance Analysis
Foundations of Digital Marketing and E-commerce
Completed by Erica Burchfield
March 1, 2023
12 hours (approximately)
Erica Burchfield's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
