Foundations of Digital Marketing and E-commerce
Completed by Aranya Alting von Geusau
November 29, 2022
12 hours (approximately)
Aranya Alting von Geusau's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Data-Driven Decision-Making
- Category: Search Engine Marketing
- Category: Marketing
- Category: Branding
- Category: E-Commerce
- Category: Web Analytics and SEO
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Email Marketing
