Attract and Engage Customers with Digital Marketing
Completed by Neil Baptiste
March 19, 2026
14 hours (approximately)
Neil Baptiste's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Google Ads
- Category: Target Audience
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Digital Marketing
